Bluebird Barbecue

Concept
Identity
Copywriting
Packaging

Brief: Katie and Jim are proud owners of Bluebird, a cafe turn smokehouse based in Warwick, Queensland. They wanted a few new look that reflected their badass BBQ focused menu and reputation.

Solution: It all started with the decision to hero the Bluebird, an icon that both Katie and Jim has an emotional connection with. Phil Hollands delivered a new mascot for the brand which was complimented with a punchy colour scheme and bold type to balance out the femininity of the illustrations.